Shopping Mall Owners
Tactics of Mall Advertising and OOH Advertising- A look!
Tactics of Mall Advertising
Mall Advertising or advertising in and around shopping malls is one of the latest avenues of outdoor mode of brand promotion. The rising tide of mall culture in India, the burgeoning market, the booming economy of the country- all these are factors responsible for the mushrooming growth of Mall Advertising in India. As an effective practice of outdoor advertising, mall ads provide brilliant impact on customers. In today’s blog, let us have a brief idea how mall ads reach out to potential customers.
How Mall Ads reach out to potential customers?
Mall advertisingreaches out to those customers who are poised to purchase the brands. People usually visit malls for the following three reasons-
- To shop or buy
- To dine with friends, family or acquaintances
- To unwind a good time with near and dear ones
All in all, it is a well noted fact that people with spending capacity come to the various shopping malls for any of the above reasons or for all of them. It is easy to tickle the attention of these customers who have spending capacity and who are ready to buy anything which looks good or enticing to them. Here comes the need for Mall Advertising. If the product message is easily accessible for customers, chances of sales are high at shopping malls. Hence, the top priority of mall advertising is to display your ad message at a customer-friendly location.
A shopping mall is usually large and has various storeys. Sometimes it is difficult to locate the showroom for a particular brand. Mall Advertising again helps customers to locate the showrooms by providing the details or address of the showroom. Be it DLF Mall Advertising or other Mall Advertising practices, brand promotion in and around shopping malls is one of the emerging trends. Most of the outdoor advertisers are expanding their expertise in this promotion practice.
Tactics of OOH Advertising
Advertising is mandatory for every brand. Outdoor Advertising is one of the age-old modes of brand promotion effectively used by various brand owners and advertisers. One of the primary assets of an OOH Advertising campaign is to project a unique image of the brand on customers’ mind.OOH Advertisers adopt various means and measures to launch a promotion campaign for a particular brand or product. In this blog, let us find out few smart tactics used by an outdoor advertiser to provide a unique impression about his brand to his customers.
Implementation of rich media- A medium or tool of advertising plays an important role in any promotion campaign of a brand. In any outdoor advertising campaign, the advertiser ensures the usage of a rich and effective advertising media to communicate with the target customers. A rich media provides a unique appeal and impression about the brand to customers.
Induction of latest technology- Be it the tool or technique of promotion, technology plays a key role while delivering the brand message to customers. Garnering the overall promotion activities of the brand, technology is the blessing in disguise for any advertising campaign (launched through any media).
Displaying the ad at crowded locations- In any OOH Advertising campaign, what is important is to deliver the brand message quickly and effectively. It is possible only when the brand message is accessible right? By displaying the ad at crowded locations such as roadsides, traffic points, shopping malls, metro stations etc the brand message is easily accessible for customers.
Creatively presenting the brand message- Last but not the least, what is important is to present the brand message in a creative and innovative manner by using the right theme, language and design. A poor brand message may foil the overall promotion strategies of the brand. Hence, it is important to frame a rich as well as creative brand message in order to provide the desired impact on customers.
About the Author
M/s TDI International India Limited, was established in 1986 and has since then been actively involved in undertaking a variety of services at Airports in India specially “Advertising Rights”. Over the years, TDI and Airport Advertising in India have become Synonymous.TDI International India Ltd is a leading advertising company providing airport advertising, internet advertising, ooh advertising, Delhi metro advertising corporation(DMRC) advertising, mobile advertising and digital display advertising.
Safe Online Shopping Tips from ps shopping mall owners Paul Prince and Sharon Prince
|
|
You, on a Diet: The Owner’s Manual for Waist Management $1.98 Book Description For the first time in our history, scientists are uncovering astounding medical evidence about dieting–and why so many of us struggle with our weight and the size of our waists. Now researchers are unraveling biological secrets about such things as why you crave chocolate or gorge at buffets or store so much fat. Michael Roizen and Mehmet Oz, America’s most trusted doctor te… |
|
|
How to Lease Space in Shopping Centers: A Guide for Small Business Owners $13.34 This complete manual guides you through every step of leasing a space in any shopping center. Learn how the shopping center business works, how to find the best location, and how to get the best rent deal.Find out how to: § Negotiate successfully with leasing agents§ Exploit specialty leasing opportunities: carts, kiosks and temporary leases§ Understand your total rent and negotiate a better re… |
|
|
Face-lift in works for mall on coast.(Business)(Pony Village’s new owners plan to transform the North Bend shopping center): An article from: The Register-Guard (Eugene, OR) $9.95 This digital document is an article from The Register-Guard (Eugene, OR), published by Thomson Gale on January 24, 2007. The length of the article is 466 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTi… |
|
|
Panasonic KX-TG7644M DECT 6.0 Link-to-Cell via Bluetooth Cordless Phone with Answering System, Metallic Gray, 4 Handsets $99.00 - Panasonic Link-to-Cell cellular convergence solution with 4 handsets- DECT 6.0 PLUS technology – Link your cell phone to your home phone- Transfer your cell phone contacts- Intelligent Eco mode- Bluetooth patible base unit – connect your Bluetooth wireless headset for wireless and hands-free conversation- Equalizer – customized sound system – choose your favorite sound range (high low off)- Smud… |
|
|
Midland Consumer Radio WR-120B NOAA Weather Alert All Hazard Public Alert Certified Radio with SAME, Trilingual Display and Alarm Clock – Gift Box $27.64 This radio features All-Hazards Alert as well as S.A.M.E. (Specific Area Message Encoding) technology, allowing you to limit broadcast warnings to your immediate area. It’s also an an alarm clock with time display. Includes 25 programmable counties, alert over-ride, modifiable alert list, continuous backlighting option, event expiration indication and 7 NOAA channels. The 3-option user-selectable … |
|
|
Panasonic VIERA TC-P65ST50 65-Inch 1080p Full HD 3D Plasma TV $2,999.95 Features: Progressive Full HD 3D 2500 FFD Infinite Black Pro Panel VIERA Connect Wi-Fi built-in with Web Browser 3D Real Sound with 8 train Speakers VIERA remote App Support Glass and Metal Design Specifications: Display Screen Size Diagonal (inches): 64.7 Aspect Ratio: 16:9 Number of Pixels: 2,073,600 (1,920 x 1,080) Panel: G15 Progressive Full-HD NeoPlasma HDTV Display Capability (1080p, 1080i, … |
|
|
Talkabout MR350R Radio (Pair) The Motorola Talkabout MR350R Radio (Pair) delivers a range of up to 35 miles…. |
|
|
Midland GXT 36-Mile 50-Channel FRS/GMRS Two-Way Series … |
|
|
Motorola NiCD Rechargeable Battery $5.01 MOTOROLA 53615 NICAD RECHARGEABLE BATTERY… |
|
|
Garmin GTM 20 with Lifetime Traffic $117.99 Traffic tie-ups can’t always be prevented. But with Garmin’s GTM 20 portable traffic receiver, you can often avoid them. Power your nüvi and get lifetime¹ traffic updates all with one cable. Avoid Traffic Tie-ups The GTM 20 provides North America traffic information to compatible Garmin GPS navigators. Using this data, your device alerts you to local traffic tie-ups and displays current tra… |