Shopping Mall In Phoenix Az

Advice Yellow Page Ad For Phoenix Enterprises

This city has a unique set of challenges that many other large cities do not face. For example, the climate is more severe in the country. The summers can average 110 degrees for an entire month. Therefore, the air conditioning companies prosper while the tourism-related businesses do not. However, mild winters also bring in major league spring training, golfers, visitors to tourist and convention centers. Any person wishing to see the Grand Canyon usually does so through Phoenix. This desert city, the fifth largest the country, is also the gateway to Mexico south of Los Angeles and Las Vegas to the west, to eastern New Mexico and Utah to the north.

Snowbirds flock here from the Midwest coldest November to April. Restaurants and hotels are swell, along with gift shops at shopping malls. Winter warm, outdoor activities and lower heating bills. Tourists fill the airports and limousine. Furthermore, each August, Arizona State University 60 000 offers students from around the world. So what does this mean for the media business throughout the year trying to make a living? This means you must take into account the particular circumstances they face, and your ad in a directory that only comes once a year.

During my 25 years I have spent many hours discussing the issue of seasonality. Let me describe a typical example. One of the biggest accounts were consulted air conditioning company who lived and died with the seasons. In late May began the warmer temperatures, which ends in mid-October. Although it offers heating, 75% of activity occurred during the summer months. However, their yellow page ads were mostly for cooling. Always complained about how unfair it was they are forced to have an ad running them virtually nothing in the winter. However, the announcement said that "heating and cooling" and has some business to the ovens, but not much. I was sympathetic but could do little to change their situation.

Any business that has a loss Seasonal customers are in the same boat. But keep in mind other cities. If you offer snowplow service in St. Paul, not that the ad is lost in June or August? Restaurants added many birds to help fill their places, but complained that the locals already knew and not look in the Yellow Pages to find them. I always said that the directory is delivered throughout the year to newcomers and helps them with new customers who did not know. It's a touchy subject with which to cope. I have worked all months and each change in temperature brought a new set of dilemmas. auto repair people loved the summer because it meant overheated radiators, blown tires and broken air conditioners. The winters caused most influenza activity for physicians, along with the snowbirds seniors who need medication and care.

Sometimes I wished to six books a month, but then will depend on when they surrendered. In mid-July or January distribution would not anyone happier. I always try to design the best ad you could work at any time of year that was affordable in good times or bad. I still do consulting private and offer any kind of business in Phoenix the best personal care. My advice to any company in the area is planning an annual budget of the season

advertising program and realize that the income will be erratic, but the total of the year is so important. Design an ad that attracts both residents and tourists alike. Focus on the goods or services that can work well throughout the year and expect the best. For more information, visit my website and email. I am a resident throughout the year and understand the frustration, but have loved living here for over 33 years. And yes, they still use the yellow pages.

Jeffrey Hauser was a sales consultant for the Yellow Pages of the Bell system for nearly 25 years. He graduated from Pratt Institute with a BFA in advertising and holds an MA in education. He had his own advertising agency in Scottsdale, Arizona and runs a consulting and design company, advertising business consultant to Yellow page advertisers in Phoenix, Arizona. His latest book is "Inside the Yellow Pages." is available at amazon.com. He can be reached by email jph948@yahoo.com .

About the Author

Former Restaurant – 2088sf End Cap – Phoenix, AZ