Sell Online Singapore
Thinking on hiring a Web Marketing Agency for your small business? Good for you! Why should you advertise your offline business online? Because that’s where the customers are!
Take a look at these recent statistics:
- 94 million U.S. adults use the internet every day…that is roughly a third of the U.S. population!
- 63% of them access search engines every day!
- 64% of Americans use the internet search as the primary way to search for LOCAL businesses!
Smart local small business owners are flocking to the next gold rush. They are either going DIY or they are hiring a Web Marketing Agency to do it for them. That is correct, if your business is not online, then you really are not in business. The beauty of having an online presence for your local business is that it generates hot, ready to purchase prospects. Why? Well, think about it. When did you ever use the Yellow pages? Right when you need it!
That is exactly how local online searches work. People are looking for products and services in real-time because they need them now. Just look at the stats above. 64% of American use the internet search as the primary way to search for local businesses. That means that is you are not online, they are NOT looking for you. Instead they are looking for your smart competitor who is online. You have just taken yourself out of the competition, and soon enough, you have put yourself out of business. Are you convinced yet?
So, let’s take look at the best five ways to advertise your local business online. They are:
- Optin Landing Page: This is a simple online page that its entire purpose is to offer a free download, such as a report, a coupon or an app (i.e. iPhone app). In order for the prospect to access the free information, they must enter their name and email address. The goal is not to sell them at that point but to do a follow-up email marketing campaign and sell them on the back-end.
- Email Campaigns: That is the follow-up to the previous step. You send pre-written and pre-scheduled emails that go out in a certain sequence. The goal is to build a relationship and credibility with your prospect on the back-end.
- SEO Optimization: This is a method used to make and design your website so it ranks high in the organic search engines. Your goal is to reach page one of Google. You have to be patient though because it takes time and work to get to page one of Google. This is why it is extremely important to select the correct keywords before you start your SEO campaigns to increase your chances of reaching page one in Google.
- Social Networking: The goal of social networking is not to sell, but to build market leadership and establish yourself and your company as an expert. This is how you build your brand. The best social networks are Twitter, Facebook, LinkedIn and YouTube.
- Pay-Per-Click Campaigns: This is advertisement you buy to appear on the search engines. You find them on the right side or top areas of Google. You bid for these positions, the more competitive a keyword, the more expensive it will be. Facebook also offers highly targeted PPC advertisement.
They may look a bit overwhelming right now, but they really are not. Once you get the hang of it, it will be a breeze. Just take it one step at a time. Before you know it, you will have eaten an entire elephant one bite at a time. If you think it will be too time consuming for you, then your next best bet is hiring a qualified Web Marketing Agency to do it for you.
Jacqueline Burgoa was nominated by Forbes.com as “30 Women Entrepreneurs to Follow on Twitter“. She was also nominated “100 Most Powerful Women on Twitter”. MBA. 16+ Years eBusiness Owner. U.C. Berkeley Graduate. Worked in Singapore, Bolivia & U.S. Mom of 2 boys. She is the founder of JackieBiz.com where small business owners and home based businesses learn the latest eBusiness strategies on how to work less and make more.
Visit Web Marketing Agency to read more about the latest trends on setting up a successful online marketing campaigns for your local business at little to no cost.
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